Branding in Seongsu 2024

A relentless marketing executive and a warm-hearted intern are always at odds with each other but everything takes a wild turn when their souls switch after an unexpected kiss.

  • Poster for Season 1

    Season 1

    2024

    24 episodes

    Season 1 of Branding in Seongsu premiered on February 5, 2024.

    A relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern.