media,marketing,advertising

The Merchants of Cool (2001)

Poster for The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

Cast & Crew

Director
Barak Goodman
  • Profile picture of Douglas Rushkoff
    Self Douglas Rushkoff
  • Profile picture of Christina Aguilera
    Self Christina Aguilera
  • Profile picture of Greg Berlanti
    Self Greg Berlanti
  • Profile picture of Jessica Biel
    Self Jessica Biel
  • Profile picture of Adam Carolla
    Self Adam Carolla
  • Profile picture of Fred Durst
    Self Fred Durst
  • Profile picture of Malcolm Gladwell
    Self Malcolm Gladwell
  • Profile picture of Carson Daly
    Self Carson Daly

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Keywords

  • media
  • marketing
  • advertising